When it comes time to explain the difference of your organization, what do you say? What about your company culture differentiates you? Defining one’s company as sustainable encompasses an ever-growing list of qualities and approaches, from demonstrating environmental sustainability, to treating your employees in a sustainable way, all the way to supporting causes and organizations that make the world better, it’s becoming truer that it’s not just enough to sell your product or service; to win clients & customers, you have to show your commitment to the community beyond. More than in the past, your teams, your customers, and potential employees you hope to hire share the belief that a company’s culture matters. This holds true for a growing diversity of businesses, from janitorial services in Orange County to eCommerce companies. How does your business fit in? What part do causes & community play in your culture?
One facet of being committed to causes is bringing your clients or customers’ attention to causes. As a number of large companies have found out the hard way, it’s safest to give to organizations that will have the most general appeal, as some nonprofits have affiliations that can be polarizing. Customers view their business as their support, and they may have an opinion if, through your business, their dollars go toward supporting a cause that they don’t believe in.
One possibility that might fit some business models is allowing your employees to volunteer for charity organizations during business hours. Companies will probably need to do a little work to help encourage this type of volunteering, minimizing barriers that might cause people to not take note of the possibility. Team leaders who work day-to-day with the employees can take the lead in arranging a scheduled day to volunteer and making sure that everyone knows about it. Seeing that their supervisor is on board and is encouraging volunteering can help overcome the hesitation that is natural when someone is asked to do something that they don’t normally do.
Send a message
Especially starting out, you may not immediately see ‘results’ in the form of employees, customers, or clients opting to donate or volunteer, don’t get discouraged. Building culture takes time, and regardless of immediate impact, taking the steps outlined above sends a clear message that you’re pursuing a culture of community. Make it your message; offering the best janitorial services in Orange County comes down to your organization to build upon the foundation and let that culture grow into something that really helps far beyond the four walls of your business.